While everyone knows it’s important to have a platform, how do you get followers? What if you’re not published? It can be a bit more difficult if you don’t have a product already out there with readers, but it’s not impossible. Chances are, you’re probably doing a lot of what you need to do to get followers anyway, but let’s walk through a few ways:
- Blog- While not every author should have one (only those serious about the commitment) blogging is a good way to draw people to your site. Choose a topic close to you that interests you. It’s better to narrow it down to a certain subject than to talk about everything. Base it around what you like to write or particular hobbies. For a list of items of how NOT to blog, check out this article. Make sure you’re adding relevant tags (SEO) and a header that is interesting and makes readers WANT to read it.
- Tumblr- This is fairly new but it’s starting to catch on more and more. Maybe you like the idea of having a blog but don’t have the time to write a 500-1000 word post. Having a Tumblr account could be for you.
- Networking- Twitter and Facebook are some of the main social media sites, but some people are jumping on Google+. These are good platforms to socialize with other writers, reviewers, and readers. Use them to let people know about your blog posts and achievements. When letting others know about your posts, don’t forget to use hashtags. The use of hashtags will allow others to jump in and follow your link. Also, networking doesn’t just mean social media. It also has to do with visiting other sites and forums. You should have a regular loop that you make the rounds to and comment on.
- Website- You need a website. This is your main landing page for people to find you. You may not have a newsletter now but it’s something to consider. It’s just another way to get information across to others.
- Guest blog- This kind of falls under networking but I wanted to put it separately. Guest blogging, either on another site or offering guest blog spots on yours can make others aware of you. Offer interviews to learn about other writers or experts in your genre.
If you’re going to do only one of these, networking will always be the best way to gather a following. Just blogging for instance will never be enough. You need to let others know how to find you or else they’ll have a hard time getting to your site. Do you have other tips?